Posts Tagged: retention phase of buying cycle
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Apr 18, 2008
No CommentsPay Per Click Ads For Buying Cycle Stages: Part III
The last post covered the consideration and purchase stages of the consumer buying cycle. Once the client has moved through these stages, messages should concentrate on retention and company advocacy discussed below. Retention/Advocacy Creating ads for customers at the retention stage means creating reasons for repeat purchases. One way to encourage repeat purchases is advertising complimentary products. With...
