Posts Tagged: ppc campaign
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Jul 02, 2010
No CommentsSite Conversion Rates and Pay Per Click
Websites have to accomplish many missions. One of the most important is being effective at getting people to perform. This action (conversion) can be  buying an item, submitting an email address, answering a survey, downloading a report or picking up the phone and giving you business a phone call. Your website conversion rate has a...
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Jun 11, 2010
No CommentsMaintain an Effective PPC Campaign by Reviewing your Keywords
A good place to start analyzing your pay per click campaign is reviewing the keywords that trigger your pay per click ads. It is important to remember that when people search these words in the search engines, they will be more likely to click your ad if the copy matches the keyword as closely as...
