Posts Tagged: phone call conversions

• Feb 15, 2008

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  Closing the Conversion Gap

  Tracking conversions generated by pay per click advertising is getting much easier for strictly e-commerce websites. Google AdWords, Yahoo! Search Marketing, Microsoft AdCenter, and other pay per click advertising networks are providing tracking script solutions to advertisers. Advertisers can place source codes in each ads destination url to capture information on click referrers. They can...