Posts Tagged: pay per click
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Aug 31, 2010
No CommentsReports Moved in AdWords
Have you noticed several of the report options under the Reporting tab have been grayed out, including the Ad Group Performance, Campaign Performance, and Account Performance reports? These reports have now been moved to the Campaigns tab, under the Control panel and library section, where all your reports will now be stored and new versions...
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Jul 30, 2010
No CommentsGoogle AdWords Broad Match Modifier
Recently, Google made the broad match modifier available globally. Now that it is offered in the US, how can you use it in your campaigns? In short, it will allow you to be somewhere in between broad and phrase match with your keywords. Currently, with broad match Google automatically runs your ads on what it...
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Jul 02, 2010
No CommentsSite Conversion Rates and Pay Per Click
Websites have to accomplish many missions. One of the most important is being effective at getting people to perform. This action (conversion) can be buying an item, submitting an email address, answering a survey, downloading a report or picking up the phone and giving you business a phone call. Your website conversion rate has a...
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May 07, 2010
No CommentsNew Google Contact Form Extension
Google AdWords has many different extensions that allow for increased versatility with your PPC ads. I have been writing about these extensions in the last few posts, including local extensions, site links, and product extensions. Google debuted yet another new extension earlier this year that is still in beta testing called ‘Contact Form Extension’. The...
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Apr 27, 2010
No CommentsUsing Ad Sitelinks and Product Extensions
Back in November, Google AdWords introduced two new features, Ad Sitelinks and Product Extension. Both are tools that you can use to enhance your PPC ads and direct traffic to internal pages within your site. With Ad Sitelinks, you can choose internal links to display beneath a new or existing ad in your campaign, up...
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Apr 13, 2010
1 CommentKeyword Research Methods
One of the most important aspects of a successful PPC campaign is choosing your keywords. Choosing the wrong keywords for your campaign can result in users never finding your site or can waste your advertising budget on non-targeted traffic. But how do you choose your keywords? There are countless tools to estimate search volume and...
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Mar 09, 2010
1 Comment10 Ways to Improve Quality Score
According to Google, Quality Score is determined by a variety of factors and that a higher Quality Score will result in higher ad position at a lower cost-per-click. Clearly Quality Score is a vital component of any successful AdWords campaign. But, how can you improve it? Here are some steps to increase your Quality Score:...
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Feb 22, 2010
4 CommentsAd Rotation: Rotate Evenly or Optimize?
Google AdWords allow you to choose how your ads show; you can choose to have all ads within an ad group rotate evenly or let Google optimize by showing the “better performing” ads more often. But, Google defines “performance” as the ads with the highest CTR. This makes money for Google, because they are making...
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Feb 04, 2010
No CommentsUnderstanding the Difference between 1-Per-Click and Many-Per-Click Conversions
Earlier this year, Google AdWords added another way to track conversions other than the 1-per-click method. The many-per-click method allows you to see the overall number of conversions occurring, but may cause some confusion. First, conversions can be many things besides someone purchasing an item from a site. You can choose an action you would...
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Nov 25, 2009
No CommentsGeographic Performance Report
The Geographic Performance Report in Google AdWords allows you to determine how your keywords and ads are doing by location. You can analyze your impressions, clicks, and conversions by their geographic distribution by the account, campaign, and ad group levels. You can use this report to calculate data on a daily basis by Country, Region,...
