Posts Tagged: pay per click conversion tracking
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Feb 04, 2010
No CommentsUnderstanding the Difference between 1-Per-Click and Many-Per-Click Conversions
Earlier this year, Google AdWords added another way to track conversions other than the 1-per-click method. The many-per-click method allows you to see the overall number of conversions occurring, but may cause some confusion. First, conversions can be many things besides someone purchasing an item from a site. You can choose an action you would...
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Nov 25, 2009
No CommentsGeographic Performance Report
The Geographic Performance Report in Google AdWords allows you to determine how your keywords and ads are doing by location. You can analyze your impressions, clicks, and conversions by their geographic distribution by the account, campaign, and ad group levels. You can use this report to calculate data on a daily basis by Country, Region,...
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Feb 15, 2008
No CommentsClosing the Conversion Gap
Tracking conversions generated by pay per click advertising is getting much easier for strictly e-commerce websites. Google AdWords, Yahoo! Search Marketing, Microsoft AdCenter, and other pay per click advertising networks are providing tracking script solutions to advertisers. Advertisers can place source codes in each ads destination url to capture information on click referrers. They can...
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Jan 11, 2008
No CommentsHow to Track Advertising Success
In today’s business environment, conversion tracking is becoming increasingly popular. It is not enough to generate customer leads. You want to convert leads into sales. When measuring the success of pay per click advertising, a great amount of focus goes toward return on investment, generated revenue, and sales/leads conversions to determine which advertisements produce the...
