Posts Tagged: pay per click ads
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May 07, 2010
No CommentsNew Google Contact Form Extension
Google AdWords has many different extensions that allow for increased versatility with your PPC ads. I have been writing about these extensions in the last few posts, including local extensions, site links, and product extensions. Google debuted yet another new extension earlier this year that is still in beta testing called ‘Contact Form Extension’. The...
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Apr 27, 2010
No CommentsUsing Ad Sitelinks and Product Extensions
Back in November, Google AdWords introduced two new features, Ad Sitelinks and Product Extension. Both are tools that you can use to enhance your PPC ads and direct traffic to internal pages within your site. With Ad Sitelinks, you can choose internal links to display beneath a new or existing ad in your campaign, up...
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Mar 28, 2010
No CommentsGoogle AdWords Location Extensions
Local Extensions allow you to show your local business address with your PPC ad. These ads will display a plus sign next to the ad on search engine results pages, allowing users to click on the plus sign to access additional information about your business. Along with the address, the ad will display a map...
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Mar 09, 2010
1 Comment10 Ways to Improve Quality Score
According to Google, Quality Score is determined by a variety of factors and that a higher Quality Score will result in higher ad position at a lower cost-per-click. Clearly Quality Score is a vital component of any successful AdWords campaign. But, how can you improve it? Here are some steps to increase your Quality Score:...
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Feb 22, 2010
4 CommentsAd Rotation: Rotate Evenly or Optimize?
Google AdWords allow you to choose how your ads show; you can choose to have all ads within an ad group rotate evenly or let Google optimize by showing the “better performing” ads more often. But, Google defines “performance” as the ads with the highest CTR. This makes money for Google, because they are making...
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Nov 25, 2009
No CommentsGeographic Performance Report
The Geographic Performance Report in Google AdWords allows you to determine how your keywords and ads are doing by location. You can analyze your impressions, clicks, and conversions by their geographic distribution by the account, campaign, and ad group levels. You can use this report to calculate data on a daily basis by Country, Region,...
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Mar 31, 2008
2 CommentsPay Per Click Ads For Buying Cycle Stages: Part I
When writing ads for your product or service, it is important to consider the buying process consumers go through when deciding to purchase a product. For instance, a consumer that is in the awareness stage is gathering information and is not necessarily sure what he or she is looking for. In this case, you would...
