Posts Tagged: keyword research
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Jul 30, 2010
No CommentsGoogle AdWords Broad Match Modifier
Recently, Google made the broad match modifier available globally. Now that it is offered in the US, how can you use it in your campaigns? In short, it will allow you to be somewhere in between broad and phrase match with your keywords. Currently, with broad match Google automatically runs your ads on what it...
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Jun 11, 2010
No CommentsMaintain an Effective PPC Campaign by Reviewing your Keywords
A good place to start analyzing your pay per click campaign is reviewing the keywords that trigger your pay per click ads. It is important to remember that when people search these words in the search engines, they will be more likely to click your ad if the copy matches the keyword as closely as...
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Apr 13, 2010
1 CommentKeyword Research Methods
One of the most important aspects of a successful PPC campaign is choosing your keywords. Choosing the wrong keywords for your campaign can result in users never finding your site or can waste your advertising budget on non-targeted traffic. But how do you choose your keywords? There are countless tools to estimate search volume and...
