Posts Tagged: ad rotation

• Feb 22, 2010

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  Ad Rotation: Rotate Evenly or Optimize?

  Google AdWords allow you to choose how your ads show; you can choose to have all ads within an ad group rotate evenly or let Google optimize by showing the “better performing” ads more often.  But, Google defines “performance” as the ads with the highest CTR.  This makes money for Google, because they are making...