Have you noticed several of the report options under the Reporting tab have been grayed out, including the Ad Group Performance, Campaign Performance, and Account Performance reports? These reports have now been moved to the Campaigns tab, under the Control panel and library section, where all your reports will now be stored and new versions of these reports can be created.
Creating a New Report
To create a new report, you must first go to the data under the Campaigns tab that you would like to report on and hit the button with the arrow. Make sure you have already chosen the date range that you would like in your report.
Download Report Button in AdWords
This will give you the option of naming your report, choosing the download format, adding segments such as month, day of week, click type, etc. You also have the option of choosing to have the report emailed to a user already specified in the My account tab.
Options When Creating Reports in AdWords
Accessing Reports
Once you have created a new report, they will now be stored in the Control panel and library section. All of the reports you have created in the past will now be shown here (and are not limited to the last 15 reports created as with the previous interface).
Dimensions
If you are creating reports with large amounts of data from a longer time period, you may need to use the Dimensions tab. (It can be found next to the Ad extensions tab. If it isn’t showing, click the arrow next to the Ad extensions tab and check the box.) If you try to create a report with large amounts of data without using the Dimensions feature, you may get a message that the report cannot be created. By using the Dimensions feature, you can view and segment data across an ad groups, campaign or your entire account.
