Pay-Per-Link Click?
Online advertising is seeing new methods for placing ads within the content of other sites. No I am not talking about Google’s AdSense program, which displays an advertiser’s ad on other sites within Google’s Content Network. I am referring to the in-text form of advertising that allows advertisers to bid on in-text links on other websites. We have all seen the links within blog articles that show a pop up window when they are scrolled over. The in-text form of advertising allows advertisers to bid on keywords that appear on other websites. The difference between this program and the content ads seen on AdSense, is the ads are shown when a visitor scrolls over an in-text ad link, rather than having the ad appear automatically on the page.
One program that offers this type of advertising is Kontera. The company offers in-text advertising for advertisers, through a bidding platform similar to other pay per click advertising programs. The platform gives advertisers control over their keywords, bidding, and ad creative. In text ads are a great way to get your message and products out infront of potential customers at the exact time they are looking for information.
We will be testing out this new form of advertising on one of our sites. Over the next couple of months I will reveal more about our findings.