St. Louis Pay Per Click

Posts Tagged ‘google adwords report’

Have you noticed several of the report options under the Reporting tab have been grayed out, including the Ad Group Performance, Campaign Performance, and Account Performance reports? These reports have now been moved to the Campaigns tab, under the Control panel and library section, where all your reports will now be stored and new versions of these reports can be created.

Creating a New Report

To create a new report, you must first go to the data under the Campaigns tab that you would like to report on and hit the button with the arrow. Make sure you have already chosen the date range that you would like in your report.

This will give you the option of naming your report, choosing the download format, adding segments such as month, day of week, click type, etc. You also have the option of choosing to have the report emailed to a user already specified in the My account tab.

Accessing Reports

Once you have created a new report, they will now be stored in the Control panel and library section.  All of the reports you have created in the past will now be shown here (and are not limited to the last 15 reports created as with the previous interface).

Dimensions

If you are creating reports with large amounts of data from a longer time period, you may need to use the Dimensions tab. (It can be found next to the Ad extensions tab. If it isn’t showing, click the arrow next to the Ad extensions tab and check the box.) If you try to create a report with large amounts of data without using the Dimensions feature, you may get a message that the report cannot be created. By using the Dimensions feature, you can view and segment data across an ad groups, campaign or your entire account.

The Geographic Performance Report in Google AdWords allows you to determine how your keywords and ads are doing by location. You can analyze your impressions, clicks, and conversions by their geographic distribution by the account, campaign, and ad group levels.  You can use this report to calculate data on a daily basis by Country, Region, Metro, and City. 

Currently, the report only gathers data on a daily basis.  According to Google, reporting across multiple days would result in an under-representation of impressions. This is because there is a threshold on impressions in the reporting calculations.  But the number of clicks would be accurately counted, resulting in an inflated CTR.

However, due to the large amount of information being compiled in this report you cannot run a report for the current day.  Complete data for a given day isn’t available until 3 PM PST the following day.  To get the daily report for your campaign, wait until after 3 PM the following day and then choose the “Yesterday” option in the “Date Range” drop-down menu.  Click here for step-by-step instructions from Google on how to create the report.

Based on what you see in your report, you may want to separate your campaigns into several smaller campaigns, specifically targeted to different locations.  For example, if clicks from a certain location aren’t converting, you may want to create a specific campaign targeting that location and try a new tactic, or you may want to exclude areas that don’t convert altogether.  On the flip side, you may consider separating top performing locations into their own campaigns.  This way, you can create ads customized to that audience and direct more of your budget towards these higher converting locations.  This report allows you to breakdown your campaigns in a way that will help you fine-tune keywords and ads targeted to a specific location, while making the most of your budget in the locations you want to focus on.