http://www.stlouispayperclick.com/index.php/2008/03/writing-pay-per-click-ads-for-the-buying-cycle-part-i/ Fri, 11 Jun 2010 20:27:48 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.stlouispayperclick.com/index.php/2008/03/writing-pay-per-click-ads-for-the-buying-cycle-part-i/comment-page-1/#comment-515 Leads from Internet Wed, 19 May 2010 10:39:38 +0000 http://www.stlouispayperclick.com/2008/03/31/writing-pay-per-click-ads-for-the-buying-cycle-part-i/#comment-515 19||How can you be so sure about Buying Cycle Ads | St. Louis Pay Per Click ? Although most of the information provided is true as per my knowledge but I don't agree fully. I think it should be more practical. I visited your website while searching for pay per click strategy and hope to see more good information on pay per click strategy. Do keep up the good work. 19||How can you be so sure about Buying Cycle Ads | St. Louis Pay Per Click ? Although most of the information provided is true as per my knowledge but I don’t agree fully. I think it should be more practical. I visited your website while searching for pay per click strategy and hope to see more good information on pay per click strategy. Do keep up the good work.

]]> http://www.stlouispayperclick.com/index.php/2008/03/writing-pay-per-click-ads-for-the-buying-cycle-part-i/comment-page-1/#comment-213 Chicago Website Builders » Blog Archive Fri, 20 Feb 2009 05:51:30 +0000 http://www.stlouispayperclick.com/2008/03/31/writing-pay-per-click-ads-for-the-buying-cycle-part-i/#comment-213 [...] Websites have to accomplish many missions. One of the most important is being effective at getting people to perform whatever action you are wanting such as buying an item, submitting an email address or downloading a report. The rate at which you convert visitors to these actions has a significant impact on your ability to use pay per click (PPC) ads. If a click on an ad costs $5 and you convert 1 out of 10 (conversion rate equal 1/10 or .10, then it costs you $50 per action. If you value that action at more than $50, it makes sense to use PPC in your marketing strategy. Since PPC is an auction system and if the value of the actions are the same amongst competitors, then if you convert at a higher rate than your competitors, then you can bid a higher price per click and still achieve the same or better cost per action (cost per click / conversion rate = cost per action). Being able to bid a higher amount yields a higher position and more clicks which gets you more revenue than your competitors! An excellent series of articles on PPC strategies is at St Louis Pay Per Click [...] [...] Websites have to accomplish many missions. One of the most important is being effective at getting people to perform whatever action you are wanting such as buying an item, submitting an email address or downloading a report. The rate at which you convert visitors to these actions has a significant impact on your ability to use pay per click (PPC) ads. If a click on an ad costs $5 and you convert 1 out of 10 (conversion rate equal 1/10 or .10, then it costs you $50 per action. If you value that action at more than $50, it makes sense to use PPC in your marketing strategy. Since PPC is an auction system and if the value of the actions are the same amongst competitors, then if you convert at a higher rate than your competitors, then you can bid a higher price per click and still achieve the same or better cost per action (cost per click / conversion rate = cost per action). Being able to bid a higher amount yields a higher position and more clicks which gets you more revenue than your competitors! An excellent series of articles on PPC strategies is at St Louis Pay Per Click [...]

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