Archive: PPC Information
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Feb 22, 2010
4 CommentsAd Rotation: Rotate Evenly or Optimize?
Google AdWords allow you to choose how your ads show; you can choose to have all ads within an ad group rotate evenly or let Google optimize by showing the “better performing” ads more often. But, Google defines “performance” as the ads with the highest CTR. This makes money for Google, because they are making...
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Feb 04, 2010
No CommentsUnderstanding the Difference between 1-Per-Click and Many-Per-Click Conversions
Earlier this year, Google AdWords added another way to track conversions other than the 1-per-click method. The many-per-click method allows you to see the overall number of conversions occurring, but may cause some confusion. First, conversions can be many things besides someone purchasing an item from a site. You can choose an action you would...
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Dec 08, 2009
3 CommentsDifferences between AdWords and adCenter
Under a new 10 year, $275 million dollar agreement between Microsoft and Yahoo!, Bing will power Yahoo! search and Yahoo! will sell all the search advertising through adCenter. This agreement has yet to be approved through the regulatory system, but is expected to go through in early 2010. After the deal is approved, it still...
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Nov 25, 2009
No CommentsGeographic Performance Report
The Geographic Performance Report in Google AdWords allows you to determine how your keywords and ads are doing by location. You can analyze your impressions, clicks, and conversions by their geographic distribution by the account, campaign, and ad group levels. You can use this report to calculate data on a daily basis by Country, Region,...
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Apr 18, 2008
No CommentsPay Per Click Ads For Buying Cycle Stages: Part III
The last post covered the consideration and purchase stages of the consumer buying cycle. Once the client has moved through these stages, messages should concentrate on retention and company advocacy discussed below. Retention/Advocacy Creating ads for customers at the retention stage means creating reasons for repeat purchases. One way to encourage repeat purchases is advertising complimentary products. With...
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Mar 31, 2008
2 CommentsPay Per Click Ads For Buying Cycle Stages: Part I
When writing ads for your product or service, it is important to consider the buying process consumers go through when deciding to purchase a product. For instance, a consumer that is in the awareness stage is gathering information and is not necessarily sure what he or she is looking for. In this case, you would...
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Feb 15, 2008
No CommentsClosing the Conversion Gap
Tracking conversions generated by pay per click advertising is getting much easier for strictly e-commerce websites. Google AdWords, Yahoo! Search Marketing, Microsoft AdCenter, and other pay per click advertising networks are providing tracking script solutions to advertisers. Advertisers can place source codes in each ads destination url to capture information on click referrers. They can...
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Feb 01, 2008
1 CommentReach Customers on the Mobile Devices They Love
Consumers spend a large portion of their days texting, emailing, and searching for web pages, directions, phone numbers, movie times, and many other things on their cell phones, PDAs, and other mobile devices. With consumers becoming more and more accustomed to using mobile devices for internet access and everyday communication, advertisers are finding success in...
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Jan 17, 2008
3 CommentsThe New Cookie-Cutter Google AdWords Campaigns
No two pay per click campaigns are created equal. Pay per click account managers pride themselves upon the fact that they create unique, specifically targeted campaigns for each account they manage. So where do the new Google campaign templates come into play? Who will actually use this function…and for what? The Template Center allows campaign managers to create templates...
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Jan 11, 2008
No CommentsHow to Track Advertising Success
In today’s business environment, conversion tracking is becoming increasingly popular. It is not enough to generate customer leads. You want to convert leads into sales. When measuring the success of pay per click advertising, a great amount of focus goes toward return on investment, generated revenue, and sales/leads conversions to determine which advertisements produce the...
