Archive: PPC Information
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Jul 30, 2010
No CommentsGoogle AdWords Broad Match Modifier
Recently, Google made the broad match modifier available globally. Now that it is offered in the US, how can you use it in your campaigns? In short, it will allow you to be somewhere in between broad and phrase match with your keywords. Currently, with broad match Google automatically runs your ads on what it...
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Jul 02, 2010
No CommentsSite Conversion Rates and Pay Per Click
Websites have to accomplish many missions. One of the most important is being effective at getting people to perform. This action (conversion) can be buying an item, submitting an email address, answering a survey, downloading a report or picking up the phone and giving you business a phone call. Your website conversion rate has a...
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Jun 11, 2010
No CommentsMaintain an Effective PPC Campaign by Reviewing your Keywords
A good place to start analyzing your pay per click campaign is reviewing the keywords that trigger your pay per click ads. It is important to remember that when people search these words in the search engines, they will be more likely to click your ad if the copy matches the keyword as closely as...
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May 24, 2010
5 CommentsPay Per Click Case Study
After The Net Impact, a full-service online interactive agency, completed search engine optimization and a successful conversion strategy for Key to Metals,the world’s most comprehensive database of metals, the next step in their online marketing strategy was to optimize their current global pay per click management campaign and maximize conversions. Key to Metals had several geo-targeted campaigns...
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May 17, 2010
1 CommentGoogle is Testing Phone Numbers in Ads
This year, Google has created two new ways to incorporate phone numbers into your pay per click ads. Having a phone number in your ad can allow visitors to connect directly to you and easily get information or complete a conversion, which is not always easy from a mobile device. Here are the two different...
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May 07, 2010
No CommentsNew Google Contact Form Extension
Google AdWords has many different extensions that allow for increased versatility with your PPC ads. I have been writing about these extensions in the last few posts, including local extensions, site links, and product extensions. Google debuted yet another new extension earlier this year that is still in beta testing called ‘Contact Form Extension’. The...
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Apr 27, 2010
No CommentsUsing Ad Sitelinks and Product Extensions
Back in November, Google AdWords introduced two new features, Ad Sitelinks and Product Extension. Both are tools that you can use to enhance your PPC ads and direct traffic to internal pages within your site. With Ad Sitelinks, you can choose internal links to display beneath a new or existing ad in your campaign, up...
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Apr 13, 2010
1 CommentKeyword Research Methods
One of the most important aspects of a successful PPC campaign is choosing your keywords. Choosing the wrong keywords for your campaign can result in users never finding your site or can waste your advertising budget on non-targeted traffic. But how do you choose your keywords? There are countless tools to estimate search volume and...
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Mar 28, 2010
No CommentsGoogle AdWords Location Extensions
Local Extensions allow you to show your local business address with your PPC ad. These ads will display a plus sign next to the ad on search engine results pages, allowing users to click on the plus sign to access additional information about your business. Along with the address, the ad will display a map...
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Mar 09, 2010
1 Comment10 Ways to Improve Quality Score
According to Google, Quality Score is determined by a variety of factors and that a higher Quality Score will result in higher ad position at a lower cost-per-click. Clearly Quality Score is a vital component of any successful AdWords campaign. But, how can you improve it? Here are some steps to increase your Quality Score:...
