Archive: PPC Information
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Aug 09, 2011
No CommentsGoogle AdWords Preview Tool
With the ever increasing variety of geo-targeting and device options, being able to preview how your ad will appear is more important than ever. This tool allows you to view your ads without accruing impressions, as well as to preview your ad if you are outside the targeted area or on a different device. The...
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Jul 08, 2011
No CommentsRelative CTR
Google AdWords introduced a new metric recently called Relative CTR, available through the Customize Columns option. This now allows you to view how your Display Network ads are performing relative to other ads on the same page. If your Display Network ads have a CTR of 0.8%, while ads on the same page have a...
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Apr 18, 2011
No CommentsAdvanced Location Targeting in AdWords
Recently, Google AdWords has a made a new feature available that allows you to choose how a user’s location influences ad impressions. Let’s say you are a restaurant owner in St. Louis and you are currently targeting users only in the St. Louis area. The “Targeting Method” allows you to narrow down your target users three...
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Feb 22, 2011
No CommentsLocal Ad Options for Google AdWords: Boost and Location Extensions
As ranking in local search results becomes even more critical for businesses, Google AdWords now has two new features that will help. Both allow your business to be shown on local map results, but with a blue pin as opposed to the traditional red pin. Boost Ads Boost ads were introduced last fall to several...
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Jan 25, 2011
1 CommentGlobal Advertising with Google
Last month, Google announced a new tool to help PPC advertisers go global. With the launch of Google Global Market Finder, advertisers can now find new keyword opportunities overseas. The tool is similar to the standard Google keyword tool because it identifies the number of monthly searches, level of competition, and suggested bid for a...
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Dec 16, 2010
No CommentsHoliday PPC Tips
It’s not too late to target last-minute Christmas shoppers with your PPC ads! With only a week left until Christmas, here are some important tips to remember to optimize your campaigns in time for the holidays: Emphasize shipping – last minute shoppers are looking for items that will ship quickly. Offering free shipping whenever possible...
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Nov 08, 2010
1 CommentOnline Shopping Trends
The Google AdWords blog has recently launched a new page called Think Holiday. On it, they will count down the days until Christmas and highlight online search activity and shopping trends. This information can help you plan your PPC campaigns this holiday season and provide insight about what consumers are doing online. For example, it provides...
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Oct 26, 2010
No CommentsAdWords Search Funnels
Earlier this year, Google announced a new group of reports called AdWords Search Funnels that allows you to view attribution data. Because AdWords conversions are attributed to the last ad someone clicks, the ads they viewed or clicked prior are not included in that data. Knowing which ads your visitors interacted with before a conversion...
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Sep 14, 2010
No CommentsHow Will Google Instant Impact PPC?
With the new Google Instant, advertisers are wondering how PPC will be impacted. Google Instant will display ads based on what it predicts the query will be before a searcher has even finished typing. It is hard to know what this means for PPC, although we do know what counts as an impression has changed...
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Aug 31, 2010
No CommentsReports Moved in AdWords
Have you noticed several of the report options under the Reporting tab have been grayed out, including the Ad Group Performance, Campaign Performance, and Account Performance reports? These reports have now been moved to the Campaigns tab, under the Control panel and library section, where all your reports will now be stored and new versions...
