Author Archive
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Jun 11, 2010
No CommentsMaintain an Effective PPC Campaign by Reviewing your Keywords
A good place to start analyzing your pay per click campaign is reviewing the keywords that trigger your pay per click ads. It is important to remember that when people search these words in the search engines, they will be more likely to click your ad if the copy matches the keyword as closely as...
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May 24, 2010
5 CommentsPay Per Click Case Study
After The Net Impact, a full-service online interactive agency, completed search engine optimization and a successful conversion strategy for Key to Metals,the world’s most comprehensive database of metals, the next step in their online marketing strategy was to optimize their current global pay per click management campaign and maximize conversions. Key to Metals had several geo-targeted campaigns...
