Websites have to accomplish many missions. One of the most important is being effective at getting people to perform. This action (conversion) can be  buying an item, submitting an email address, answering a survey, downloading a report or picking up the phone and giving you business a phone call. Your website conversion rate has a direct effect on your pay per click management campaign.

If a click on an ad costs $5 and you convert 1 out of 10 (conversion rate equal 1/10 or .10, then it costs you $50 per action. If you value that action at more than $50, it makes sense to use PPC in your Internet marketing strategy. Since PPC is an auction system and if the value of the actions are the same amongst competitors, then if you convert at a higher rate than your competitors, then you can bid a higher price per click and still achieve the same or better cost per action (cost per click / conversion rate = cost per action). Being able to bid a higher amount yields a higher position and more clicks which gets you more revenue than your competitors!

The Net Impact is a full service PPC agency, and our consultation and bid management services are designed to assist you in setting up your pay per click search campaigns from start to finish. Contact The Net Impact today to kick off your PPC Campaign!