Local Extensions allow you to show your local business address with your PPC ad.  These ads will display a plus sign next to the ad on search engine results pages, allowing users to click on the plus sign to access additional information about your business. Along with the address, the ad will display a map and directions to your business.  This type of localization of a PPC ad is a great way to increase the trust level and authenticity of your business while allowing visitors to easily find your location.

Add an address at the campaign level:

Campaign level extensions will appear with all relevant ads in your campaign.

To add and address at the campaign level, go to the Settings tab and make changes under the Ad Extensions section. If you are a business owner, select this option to link your existing Local Business Center account to your campaign. There is no limit to the number of address you can add.  If you are a non-business owner, select this option to manually enter your address. You can enter up to 9 different addresses.

Select an address at the ad level:

When using ad level extensions, you can choose one address to be the only address that displays with a given ad.  If the address is not relevant to the user, no address information will be shown. This allows you to promote specific information for one location.  For example, if one location of your business is offering a special and the others are not.  This also allows you to direct those users to a targeted landing page with that special offer.

To display a certain address with an ad, click on the edit icon next to the ad, and then select “Always show with one address”.  A box will appear with all of the addresses you entered at the campaign level, allowing you to just choose one to appear with the ad.