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	<title>Comments on: Ad Rotation: Rotate Evenly or Optimize?</title>
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	<link>http://www.stlouispayperclick.com/2010/02/ad-rotation-rotate-evenly-or-optimize/</link>
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	<lastBuildDate>Thu, 28 Apr 2011 17:04:38 +0000</lastBuildDate>
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		<title>By: Ajijic</title>
		<link>http://www.stlouispayperclick.com/2010/02/ad-rotation-rotate-evenly-or-optimize/comment-page-1/#comment-727</link>
		<dc:creator>Ajijic</dc:creator>
		<pubDate>Fri, 11 Feb 2011 05:03:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.stlouispayperclick.com/?p=73#comment-727</guid>
		<description>Hi, One thing that I just learned about (and might help others, too) is one very important word on the Google settings page for ad rotation: &quot;more.&quot; Although at first glance you might think that switching your campaign to rotate ads (instead of optimize) will rotate your ads evenly, Google will only rotate them &quot;more evenly&quot; -- not completely evenly.  I just read the &quot;small print&quot; today, so hopefully that helps you, too.</description>
		<content:encoded><![CDATA[<p>Hi, One thing that I just learned about (and might help others, too) is one very important word on the Google settings page for ad rotation: &#8220;more.&#8221; Although at first glance you might think that switching your campaign to rotate ads (instead of optimize) will rotate your ads evenly, Google will only rotate them &#8220;more evenly&#8221; &#8212; not completely evenly.  I just read the &#8220;small print&#8221; today, so hopefully that helps you, too.</p>
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		<title>By: Lauren</title>
		<link>http://www.stlouispayperclick.com/2010/02/ad-rotation-rotate-evenly-or-optimize/comment-page-1/#comment-666</link>
		<dc:creator>Lauren</dc:creator>
		<pubDate>Thu, 23 Dec 2010 12:31:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.stlouispayperclick.com/?p=73#comment-666</guid>
		<description>If a keyword has a low quality score, it may not be as relevant to the ad group, ad, or landing page as it should be.  Consider moving that term to a more relevant ad group (or creating a new ad group for it). And, make sure that keyword is used in the ad and landing page for whatever ad group it is in so Google sees it as a relevant keyword.</description>
		<content:encoded><![CDATA[<p>If a keyword has a low quality score, it may not be as relevant to the ad group, ad, or landing page as it should be.  Consider moving that term to a more relevant ad group (or creating a new ad group for it). And, make sure that keyword is used in the ad and landing page for whatever ad group it is in so Google sees it as a relevant keyword.</p>
]]></content:encoded>
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		<title>By: Jerrry at OcResidentialService.com</title>
		<link>http://www.stlouispayperclick.com/2010/02/ad-rotation-rotate-evenly-or-optimize/comment-page-1/#comment-664</link>
		<dc:creator>Jerrry at OcResidentialService.com</dc:creator>
		<pubDate>Mon, 20 Dec 2010 09:49:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.stlouispayperclick.com/?p=73#comment-664</guid>
		<description>Do you have any comment about when google tells you &quot;poor score&quot; on a direct term?</description>
		<content:encoded><![CDATA[<p>Do you have any comment about when google tells you &#8220;poor score&#8221; on a direct term?</p>
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	<item>
		<title>By: CNA jobs</title>
		<link>http://www.stlouispayperclick.com/2010/02/ad-rotation-rotate-evenly-or-optimize/comment-page-1/#comment-526</link>
		<dc:creator>CNA jobs</dc:creator>
		<pubDate>Sun, 06 Jun 2010 08:29:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.stlouispayperclick.com/?p=73#comment-526</guid>
		<description>Wow this is a great resource.. I’m enjoying it.. good article</description>
		<content:encoded><![CDATA[<p>Wow this is a great resource.. I’m enjoying it.. good article</p>
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