Archive for February, 2010

• Feb 22, 2010

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  Ad Rotation: Rotate Evenly or Optimize?

  Google AdWords allow you to choose how your ads show; you can choose to have all ads within an ad group rotate evenly or let Google optimize by showing the “better performing” ads more often.  But, Google defines “performance” as the ads with the highest CTR.  This makes money for Google, because they are making...
  
  

• Feb 04, 2010

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  Understanding the Difference between 1-Per-Click and Many-Per-Click Conversions

  Earlier this year, Google AdWords added another way to track conversions other than the 1-per-click method.  The many-per-click method allows you to see the overall number of conversions occurring, but may cause some confusion. First, conversions can be many things besides someone purchasing an item from a site.  You can choose an action you would...