St. Louis Pay Per Click

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Entries from March 2008

Pay Per Click Ads For Buying Cycle Stages: Part III

April 18th, 2008 · No Comments

The last post covered the consideration and purchase stages of the consumer buying cycle. Once the client has moved through these stages, messages should concentrate on retention and company advocacy discussed below.  
Retention/Advocacy
Creating ads for customers at the retention stage means creating reasons for repeat purchases. One way to encourage repeat purchases is advertising complimentary products. With the dog […]

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Pay Per Click Ads For Buying Cycle Stages: Part II

April 8th, 2008 · No Comments

The last post covered the awareness and interest stages of the consumer buying cycle. Once the client has moved through these stages, they move into the consideration and purchase stages discussed below. 
 Consideration/Purchase
The consideration stage occurs when the consumer is considering the purchase of a product or service. Consumers at this stage have done their research and are ready […]

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Tags: PPC Information