St. Louis Pay Per Click

Consumers spend a large portion of their days texting, emailing, and searching for web pages, directions, phone numbers, movie times, and many other things on their cell phones, PDAs, and other mobile devices. With consumers becoming more and more accustomed to using mobile devices for internet access and everyday communication, advertisers are finding success in mobile advertising.

How the Google Ads Work

Google AdWords’ mobile ads are text-based ads that appear on mobile websites or when users access the Google search network from a mobile device.  Mobile text-ads follow the same keyword bidding model as standard text-ads, with pricing for a given keyword based on demand for the use of that keyword as a trigger for display of an advertsement. The ad can send users to a mobile website or allow them to connect directly to your company’s phone through a call link that appears in the ad. This is a great way to target your potential customers and promote interaction.

Through the AdWords platform, you can select the carriers you want to display your ads. Ads can appear on all or a select number of mobile carriers, which can assist with targeting. The ads appear on both the search and content networks, increasing visibility of ads on mobile website, and the traffic potential.

For those wondering how to create a mobile website, AdWords helps you create your own ad page. The business pages are free to create and can provide users with basic information including your business address phone and fax numbers, email address and other information about your company and the products and services it provides. In short, you give potential customers your contact information at the exact moment they are able to contact you. Sounds like a great way to connect.

This post is purely informational. This is still a new form of advertising that can prove to be very useful. For more information check out Google AdWords site.

Erica Scharringhausen is a Pay Per Click Account Manager for The Net Impact Web Design St. Louis Firm.