Many advertisers have seen a large increase in their AdWords advertising expenses due to a sudden decrease in quality scores on their keywords. Keywords that once saw low cost-per-clicks and great quality scores have suddenly paused because advertisers can’t afford to pay the minimum bid. With the quality score being one of the largest factors […]
Entries from March 2008
Google’s Quality Score Drives Up Advertising Costs
February 22nd, 2008 · No Comments
Tags: PPC Information
Closing the Conversion Gap
February 15th, 2008 · No Comments
Tracking conversions generated by pay per click advertising is getting much easier for strictly e-commerce websites. Google AdWords, Yahoo! Search Marketing, Microsoft AdCenter, and other pay per click advertising networks are providing tracking script solutions to advertisers. Advertisers can place source codes in each ads destination url to capture information on click referrers. They can […]
Tags: PPC Information
Reach Customers on the Mobile Devices They Love
February 1st, 2008 · No Comments
Consumers spend a large portion of their days texting, emailing, and searching for web pages, directions, phone numbers, movie times, and many other things on their cell phones, PDAs, and other mobile devices. With consumers becoming more and more accustomed to using mobile devices for internet access and everyday communication, advertisers are finding success in […]
Tags: PPC Information
