St. Louis Pay Per Click

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Entries from March 2008

Monitoring Pay Per Click Effectiveness

January 28th, 2008 · No Comments

Having the ability to track your pay per click ROI is essential for running an effective advertising campaign. Many advertisers track click-through-rate or conversions to determine a campaign’s effectiveness. While these numbers do assist advertisers in determining which ad groups have the highest performance, there is still a missing link in determining which advertising outlets […]

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Tags: PPC Information

The New Cookie-Cutter Google AdWords Campaigns

January 17th, 2008 · No Comments

No two pay per click campaigns are created equal. Pay per click account managers pride themselves upon the fact that they create unique, specifically targeted campaigns for each account they manage. So where do the new Google campaign templates come into play? Who will actually use this function…and for what?
The Template Center allows campaign managers to create templates for […]

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Tags: PPC Information

How to Track Advertising Success

January 11th, 2008 · 1 Comment

In today’s business environment, conversion tracking is becoming increasingly popular. It is not enough to generate customer leads. You want to convert leads into sales. When measuring the success of pay per click advertising, a great amount of focus goes toward return on investment, generated revenue, and sales/leads conversions to determine which advertisements produce the […]

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Tags: PPC Information