Archive for January, 2008
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Jan 17, 2008
3 CommentsThe New Cookie-Cutter Google AdWords Campaigns
No two pay per click campaigns are created equal. Pay per click account managers pride themselves upon the fact that they create unique, specifically targeted campaigns for each account they manage. So where do the new Google campaign templates come into play? Who will actually use this function…and for what? The Template Center allows campaign managers to create templates...
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Jan 11, 2008
No CommentsHow to Track Advertising Success
In today’s business environment, conversion tracking is becoming increasingly popular. It is not enough to generate customer leads. You want to convert leads into sales. When measuring the success of pay per click advertising, a great amount of focus goes toward return on investment, generated revenue, and sales/leads conversions to determine which advertisements produce the...
